BATON ROUGE- Dolly Parton is launching a new signature coffee brand called Cup of Ambition, created in partnership with Baton Rouge-based Community Coffee.

The brand is inspired by Parton's "9 to 5" song and launches with Light, Medium and Dark roast options. Parton worked with the Saurage family, Community Coffee's founding family, to develop the initial lineup.

"I've spent a lifetime workin' 9 to 5, 5 to 9 and every hour in between! It takes a lot of energy to pursue your passion and navigate each day," Parton said in a press release. "That's why I wanted to make a coffee that works just as hard. You know, I begin each morning with a head full of dreams, a notepad full of ideas and a cup or two of coffee."

Donna Saurage, third-generation owner of Community Coffee, said that the partnership "felt right from the very first conversation."

"Dolly embodies the same values Community Coffee was built on: hard work, warmth and genuine connection," Saurage said.

The first public pour will happen at Dolly's Tennessean Travel Stop, opening June 24, south of Nashville. Later this year, Cup of Ambition will be available nationwide in ground and K-Cup offerings.