NEW YORK (AP) — Amazon is ending a program that allows members of its Prime membership subscription program to share their free shipping benefits with people who don’t have the same primary address.

The online behemoth said it will eliminate the sharing on Oct. 1 and is encouraging users outside the household of the account holder to sign up for their own Prime subscription.

Amazon is replacing the so-called Prime Invitee program with Amazon Family, which lets account holders share the free two-day shipping perk as well as a broad range of other perks like exclusive deals and movies with only one other adult in their household, up to four teens (who were added before April 7) and up to four profiles for children, according to Amazon’s website.